Selected work

Market Research & Positioning

How I used market research to find a clear position and build a stronger product story.

Competitor analysis

Differentiating an AI Learning Product in a Crowded Market

I reviewed the competitive landscape to understand where the product could stand out. The clearest opportunity was helping organizations turn existing curriculum and training materials into structured, reviewable learning experiences. The work also surfaced product and trust improvements needed to support institutional sales.

Open competitor analysis

Positioning and messaging brief

Building a Clearer Product Story for an AI Learning Platform

Using the competitive research, I defined a clearer position for the product: helping education, training, and content teams turn trusted source materials into reviewable, reusable learning experiences. I then developed audience-specific messaging for the website, sales materials, pitch decks, and outreach.

Open positioning brief