AI Product & GTM Strategy · Product Marketing · Commercialization
Apoorva Malladi
I help enterprise technology teams understand their customers, tell a clearer product story, and decide where to focus next. Much of my recent work has focused on bringing enterprise AI products to market.
I’m currently Head of GTM and Revenue Strategy at Zero2AI, a company building enterprise AI products. My work spans product marketing, customer discovery, sales enablement, and commercialization.
How I work
My approach combines conversations with buyers, users, and internal teams with market and competitive research. This helps me see patterns, understand what customers value, and identify opportunities worth pursuing.
Portfolio
Selected Case Studies
GTM Strategy & Commercial Packaging
Setting GTM priorities across a product portfolio and structuring a customized enterprise engagement.
Market Research & Product Positioning
Finding a differentiated market position and turning it into clear, audience-specific messaging.
Customer Discovery, Sales Enablement & Product Requirements
Turning customer discovery into focused sales conversations, defined product workflows, and data requirements for scale.
Contact
Let’s connect
I’m interested in opportunities across AI Product, Product Strategy, GTM Strategy, Product Marketing, and AI commercialization, particularly roles that sit at the intersection of customers, technology, product, and growth. Whether you’re launching a complex technology product or growing an established one, I’d be happy to connect!
Confidentiality
All examples have been anonymized and adapted to protect confidential customer and company information.